What started as a small, grassroots organization, Project Alianza was in need of a new brand to reflect the last 7 years of growth and to support them as they looked on to where they want to go. We worked to lift Alianza's brand so they could retain their current audience, while communicating how the organization had evolved to reach new donors.
We built a new collection of resources to support their team including a photo and video library, a language guide, and mix-and-match print and marketing material.
With a re-branding goal of encouraging donors to get more involved, we developed a library of resources so advocates could engage their communities in the work Alianza is doing.
As part of a larger marketing strategy to apply nurture campaign concepts to monthly donors, we developed a sub-brand to foster a sense of community and belonging for monthly subscribers.
Scope of Work.
Strategy, Branding, Copywriting, Print Design, Digital Design
