What started as a small, grassroots organization, Project Alianza was in need of a new brand to reflect the last 7 years of growth and to support them as they looked on to where they want to go.
We worked to lift Alianza's brand so they could retain their current audience, expand to a new audience, and communicate how the organization had evolved.
With support from other designers, illustrators, and copywriters, we built a new collection of resources to support their team including a photo and video library, a language guide, and mix-and-match print and marketing material.
A new website was built to better accomplish the organization's goals of communicating the scope of the issues Project Alianza is tackling, the effectiveness of their team and programming, and providing clear, scalable paths for people to get involved.
Scope of Work.
Strategy, Branding, Copywriting, Web Design, Print Design, Digital Design, Merchandising